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Let's Work Together.

Fill out the form below to apply for our affiliate program.
It is a free and easy way to make money for spreading the word about products you love.
 

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Terms and Conditions

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THE FOLLOWING DESCRIBES THE TERMS AND CONDITIONS UPON WHICH GURA GEAR OFFERS YOU PARTICIPATION WITHIN GURA GEAR AFFILIATE PROGRAM. BY APPLYING AND PARTICIPATING IN THE AFFILIATE PROGRAM, YOU AGREE TO BE BOUND BY THE TERMS HEREIN. ACCEPTANCE OF THIS AGREEMENT CREATES A BINDING LEGAL AGREEMENT BETWEEN YOU AND GURA GEAR THAT YOU WILL USE THE WEBSITE, LINKS AND ALL OTHR PROPERTY OF GURA GEAR ONLY IN A MANNER THAT IS CONSISTENT WITH THIS AGREEMENT.

This agreement (“Agreement”) is by and between Gura Gear, LLC, a Delaware limited liability company, (“Gura Gear”, “we” or “us” and “our” shall be construed accordingly) and you (“Affiliate” or “you” and “your” shall be construed accordingly) (each individually a “Party” and collectively the “Parties”) as an online Affiliate in Gura Gear Affiliate Program (the “Program”) regarding the establishment of links from your affiliate web site (“your site” or “Affiliate site”) to our web site, www.guragear.com (“our site” or “guragear.com”). For purposes of this Agreement, “our Website” also includes any Website operated by us other than www.guragear.com.

1.   Enrollment in the Affiliate Program

To begin the enrollment process, you shall submit a complete Affiliate Program application via our site. The Program is designed for participants aged 18 and above who can form legally binding contracts under applicable law. By accepting this Agreement and participating in the Program, you acknowledge that you are age 18 or above. We may reject your application if we determine (in our sole discretion) that your site is unsuitable for the Affiliate Program for any reason, including, but not limited to, inclusion of content that is in any way unlawful, harmful, threatening, defamatory, obscene, harassing, or racially, ethnically, or otherwise objectionable. If we reject your application, you are welcome to reapply to the Affiliate Program at any time subject to the removal of any content that may have been found objectionable to Gura Gear. You should also note that if we accept your application and your Website is thereafter determined (at our sole discretion) to be unsuitable for the Program, we may terminate this Agreement immediately without prior notice.

2.   Promotion of Our Affiliate Relationship

As an Affiliate, we shall make available to you a variety of graphics and textual links (each of these links sometimes being referred to herein as “Links” or, individually, as a “Link”), which, subject to the terms and conditions hereof, you may display as often and in as many areas on your site as you desire. The Links shall serve to identify your site as a member of our Affiliate Program and shall establish a link from your site to ours. As an Affiliate, you are allowed to have one or more of the following types of Links to our site: product links, category links, search box links and a general link to the Gura Gear home page. In utilizing the Links, you agree that you shall abide by all Gura Gear guidelines and policies and cooperate fully with us in order to establish and maintain such Links.

You also agree that you shall display on your site only those graphic or textual images indicating a Link (“Gura Gear Images”) that are provided by us, and you shall substitute such Gura Gear Images as directed by us with any Gura Gear images provided by us from time to time throughout the term of this Agreement.

By loading or agreeing to have Gura Gear images loaded onto your site, you agree that you will cooperate fully with us and comply with this Agreement at all times in a manner consistent with our current policies including but not limited to our Content Policy and our policies regarding image resolution and proprietary notices, such as copyright and trademark notifications. The Affiliate Site shall display such Gura Gear Images prominently in relevant sections of its site. All Links may be modified and/or expanded from time to time throughout the term of this Agreement pursuant to the mutual agreement of the parties hereto. Each Link connecting users of your site to our site shall in no way alter the look, feel, or functionality of our site.

Use of Images

The product images provided to members of the Program are the property of Gura Gear, its corporate affiliates or its content suppliers and are protected by United States and international copyright laws. You may not use any product image in any way that exceeds the limited license granted to you. This limited license allows you to use product images solely for the purpose of creating Links connecting your Website to our Website and promoting our products for sale. This means, among other things, that you may not: (a) alter, modify or manipulate any product image; (b) use a product image in any form other than the form provided by us; (c) remove any code or identifying information from any product image; or (d) inactivate the link associated with any product image or cause the image to ultimately link to a destination other that our Website.

3.   Our Responsibilities

We shall be responsible for providing all information necessary to allow you to make appropriate Links from your site to our site. We shall be solely responsible for processing every order placed by a customer following a special Link from your site to our site, for tracking the volume and amount of sales generated by your site, and for providing information to you regarding sales statistics via our reporting platform. We shall be responsible for order entry, payment processing, shipping, cancellations, returns, and related customer service.

4.   Affiliate Responsibilities

   a.   If you qualify and agree to participate as an Affiliate Site, you may display Links prominently throughout your site as you see fit in a manner consistent with this Agreement.

   b.   You shall be entitled to earn referral fee payments for customer sales as set forth in Sections 6 and 7 below.

   c.   You shall not use any existing or future software product or service (including, without limitation, any computer programming code that is an add-on or bundled with any browser or other host application) that will replace, insert, read, intercept, record, redirect, interpret, or fill in the contents of any electronic form or other materials submitted to Gura Gear by any other person or entity.

   d.   You shall not use any existing or future software product or service (including, without limitation, any computer programming code that is an add-on or bundled with any browser or other host application) that will replace, insert, read, intercept, record, redirect, interpret, append itself to, or otherwise intercept or interfere in any manner with any click-through or other traffic-based transaction that originated from any Gura Gear Affiliate affecting in any manner any compensation or other payment earned by or owing to any such Gura Gear Affiliate.

   e.   You shall not in any way modify, redirect, suppress, or substitute the operation of any button, link, or other interactive feature of our site.

   f.   You shall not use any existing or future software product or service (including, without limitation, any computer programming code that is an add-on or bundled with any browser or other host application) that will replace, intercept, interfere, hinder, disrupt or otherwise alter in any manner a World Wide Web user’s access, view or usage of, or other aspect of such user’s experience at any Affiliate’s website in a manner that causes or otherwise results in a different experience from what was otherwise intended by such Affiliate. You shall not take any action that could reasonably cause any confusion to the user as to what website transactions or actions are occurring.

   g.   You shall not cause the creation or over-writing of any commission-tracking cookie on a consumer’s computer unless it is the direct result of a click, on a link to the Gura Gear site. You shall not cause the creation of any commission tracking cookie on a consumer’s computer through the means of automatically popping up the Gura Gear site, through the use of “I-frames” nor through any other method, other than through a direct consumer-initiated click, on a link to the Gura Gear site.

   h.   Except for linking as described above, you shall not post or serve any advertisements or promotional content around or in conjunction with the display of our site (e.g., through any “framing” technique or technology or pop-up windows), or assist, authorize, or encourage any third party to take any such action.

   i.   You understand that the use of unsolicited commercial e-mail (“spam”) by Gura Gear affiliates is absolutely prohibited. Your participation in the Gura Gear Affiliate Program constitutes your specific and unconditional agreement to abide by this anti-spam policy. Use of any lists, whether purchased or created, compiled by means of automated tools are not permitted. Also, you must use valid e-mail headers at all times.

   j.   You must abide by the provisions of the rules set forth at the end of this agreement concerning Press Releases and Other Communications, Other Website Promotion, Using Our Trademarks and Paid Search Listings.

   k.   If we determine, in our sole discretion, that you have engaged in any of the foregoing activities listed in Section 4a through 4i, we reserve the right (without limiting any other rights or remedies available to us) to withhold any referral fees otherwise payable to you under this Agreement and/or terminate this Agreement immediately without prior notice. If we are required to enforce any of the foregoing restrictions, you will be obligated to reimburse us for any attorneys’ fees reasonably incurred in connection therewith.

5.   Relationship

If, at any time, we discover that you are using your affiliate relationship with us for any reason other than as mutually intended under this Agreement, your relationship with us may be immediately terminated without prior notice and we reserve the right (without limiting any other rights or remedies available to us) to withhold any referral fees otherwise payable to you under this Agreement. If we are required to enforce the foregoing restriction, you will be obligated to reimburse us for any attorneys’ fees reasonably incurred in connection therewith.

6.   Referral Fee Payment Determination

Only products that we choose to offer through our website (“Products”) that are (a) sold by us, (b) purchased by users linking to our site from your site (as an approved affiliate) pursuant to a Link (“Linked Users”), (c) delivered to a customer, (d) for which we have received full payment, shall qualify for a referral fee payment (each, a “Qualifying Purchase”). For each Qualifying Purchase, a referral fee will be paid on the amount of the order less taxes, duties, shipping, discounts and/or promotions, amounts returned for credit card fraud, bad debts or for returned goods and chargebacks. Referral fees will only be paid in US dollars. If a product that generated a referral fee is returned by the customer, we will deduct the corresponding referral fee from your next payment. If there is no subsequent payment due, you will be billed for and required to repay the referral fee. The amount of the Qualifying Purchase(s) minus the applicable deductions referenced in this Section 6 shall be considered as “Net Sales”.

Sales of Gift Certificates do not earn referral fees, however purchases made with gift certificates earn referral fees based on the basic rates.

7.   Referral Fees Payment

When the total referral fee payment(s) due to you (based on Section 6 above) exceeds your specified minimum payout level, at the end of any calendar month, you shall be paid by the established payment method for the applicable referral fee (less any taxes required to be withheld under applicable law). Such referral fee payments shall be sent approximately thirty (30) days after the end of each calendar month earned and shall be paid in US dollars only. If we determine, in our sole discretion, that you have breached this Agreement, we may (without limiting any other rights or remedies available to us) withhold any revenue sharing fees otherwise payable to you under this Agreement. As a condition to payment of a referral fee, you must provide Gura Gear all information reasonably necessary for Gura Gear to process payments to you in accordance with any and all applicable laws and regulations. This includes, but is not limited to your tax identification number (for businesses located in the US).

8.   Completed Sales

A sale/transaction is considered completed after the product has shipped and the customer’s payment has been received by Gura Gear.

The sale may remain pending in the affiliate panel until the transaction is completed.

9.   Reports of Sales

Through the application process, you shall have the opportunity to register an email address and password and shall have the ability to enter a password-protected site to receive your sales statistics on a daily basis.

10.   Policies and Pricing

Customers who buy products at our site through the Affiliate Program shall be deemed to be customers of Gura Gear. Accordingly, all of our rules, policies, and operating procedures concerning customer orders, customer service, and Product sales shall apply to those customers. We may change our policies and operating procedures at any time and from time to time. For example, we, in our sole discretion, shall determine the prices to be charged for Products in accordance with our own pricing policies.

11.   Publicity

You shall not create, publish, distribute, or permit any written material that makes reference to us without first submitting such material to us and receiving our prior written consent.

12.   Licenses and Use of the Gura Gear Logos and Trademarks; Reservation of Rights

   a.   WE GRANT YOU A NON-EXCLUSIVE, NON-TRANSFERABLE, REVOCABLE RIGHT TO (i) ACCESS OUR SITE THROUGH THE LINKS SOLELY IN ACCORDANCE WITH THE TERMS OF THIS AGREEMENT AND (ii) SOLELY IN CONNECTION WITH SUCH LINKS, TO USE THE GURA GEAR TRADEMARKS AND LOGOS AND SIMILAR IDENTIFYING MATERIAL RELATING TO US (BUT ONLY IN THE FORM(S) AS PROVIDED BY GURA GEAR ) (COLLECTIVELY, THE “GURA GEAR LICENSED MATERIALS”), FOR THE SOLE PURPOSE OF PROMOTING GURA GEAR PRODUCTS ON YOUR SITE. YOU MAY NOT ALTER, MODIFY, OR CHANGE GURA GEAR LICENSED MATERIALS IN ANY WAY. YOU ARE ONLY ENTITLED TO USE THE LICENSED MATERIALS IF YOU ARE A MEMBER IN GOOD STANDING OF OUR AFFILIATE PROGRAM.

   b.   You shall not make any use of any Licensed Materials for any purpose other than promoting Products on your site. You agree not to use the Licensed Materials in any manner that is disparaging or that otherwise portrays us in a negative light.

   c.   You grant to us a non-exclusive license to use or display your names, titles, and logos, as the same may be amended from time to time (“Affiliate’s Licensed Materials”), in our advertising, marketing, promotional and publicity activities; provided, however, that we shall not be required to so advertise, market, promote, or publicize. This license shall terminate upon the effective date of the expiration or termination of this Agreement.

   d.   You may not register the words Gura Gear or variations thereof for use in any search engine, portal, advertising service or similar services service. You may not register any product name or variation thereof for use in any search engine, portal, advertising service or similar services service. You may not purchase or register search engine keywords, AdWords, search terms or other identifying terms and domain names that include the word "Gura Gear", any Gura Gear product or any variations thereof for use in any search engine, portal, sponsored advertising service or other search or referral service. Specifically, this policy prohibits You from bidding on:

"Gura Gear" and any keyword string that includes this term. For example, "Gura Gear bags", "Gura Gear coupons", "Gura Gear and bag", "Gura Gear backpacks", “www.Gura Gear”, etc.;

Variations of Gura Gear trademarks: for example "Gura Gear com", "guragearcom", "www.Gura Gear", "gura-gear-com", "guragear+com", "www.guragear", "ww.Gura Gear", "wwwGura Gear", etc.; or

Any form of our trademarks or variation or misspelling thereof in connection with foreign country or other domain extensions.

   e.   The rights granted by Gura Gear herein do not constitute any assignment of ownership or other transfer to you of ownership interests therein or in any property of Gura Gear, including without limitation, any domain name, website or in any intellectual property of Gura Gear. At no time during or after the term of this Agreement shall you challenge or assist others to challenge any Gura Gear trademark, logo, or trade dress (except to the extent expressly prohibited by applicable law) or the registration thereof or attempt to register any trademarks, marks or trade names confusingly similar to any Gura Gear trademark, logo, or trade dress.

   f.   All licenses, rights and interests in, to and with respect to the Affiliate Program, the Website, Gura Gear Licensed Materials, elements and parts thereof not specifically granted herein to Participant (including, without limitation, all rights of copyright) shall be entirely reserved, as between the Parties, to Gura Gear and may be fully utilized by Gura Gear without limitation and without regard to any licenses and rights granted herein. You understand that we may at any time (directly or indirectly) solicit customer referrals on terms that may differ from those contained in this Agreement or operate websites that are similar to or compete with your website.

13.   Obligations Regarding Your Site

   a.   You shall be solely responsible for the development, operation, and maintenance of your site and for all materials that appear on your site. Such responsibilities include, but are not limited to: (1) the technical operation of your site and all related equipment; (2) creating and posting product descriptions, and references on your site and linking those descriptions to our site; (3) the accuracy and propriety of materials posted on your site; and (4) ensuring that materials posted on your site do not violate or infringe upon, without limitation, the copyrights, trademarks, privacy or other personal or proprietary rights of any third party. Your site shall not (i) violate or infringe upon the rights of any third party, (ii) be libelous, (iii) advocate or promote sexually explicit material, (iv) advocate or promote violence, (v) promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, or (vi) otherwise be illegal.

   b.   We disclaim all liability for all development, operational, maintenance and content matters related to your site. Further, you shall indemnify and hold us harmless from all claims, damages, and expenses (including, without limitation, attorneys' fees) relating to the development, operation, maintenance, and contents of your site.

14.   Term of the Agreement

The term of this Agreement shall begin upon our acceptance of your Affiliate Program application and shall end when terminated by either party. Either Party may terminate this Agreement at any time, with or without cause, by giving the other Party notice of termination. You are only eligible to earn referral fee payment(s) on sales occurring during the term, and referral fee payment(s) earned through the date of termination shall remain payable only if the related Gura Gear Product orders are not canceled or returned, provided, however, we may withhold your final payment for a reasonable time to ensure that the correct amount is paid.

15.   Modification

We may modify any of the terms and conditions contained in this Agreement at any time at our sole discretion by posting a change notice or new version of the Agreement on our site. Terms may be changed or updated at any time, but you shall be able to find the most recent version on our website. Modifications may include, but are not limited to, changes in the scope of available referral fee payment(s) or the payment program in general, payment schedules, payment procedures, and Affiliate Program rules. If any modification is unacceptable to you, your only recourse is to terminate this agreement. Your continued participation in the Affiliate Program following our posting of a change notice or new agreement on our site shall constitute binding acceptance of the change.

16.   Relationship of Parties

You and Gura Gear are independent contractors, and nothing in this Agreement shall create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties. You shall have no authority to make or accept any offers or representations on our behalf. You shall not make any statement, whether on your site or otherwise, that reasonably would contradict anything in this Section.

17.   Disclaimers

We make no express or implied warranties or representations with respect to the Affiliate Program or any Gura Gear Products sold through the Affiliate Program (including, without limitation, warranties of fitness, merchantability, non-infringement, or any implied warranties arising out of course of performance, dealing, or trade usage). In addition, we make no representation that the operation of our site shall be uninterrupted or error free, and we shall not be liable for the consequences of any interruptions or errors.

18.   Representations and Warranties

You hereby represent and warrant to us as follows:

   a.   This Agreement constitutes your legal, valid, and binding obligation, enforceable against you in accordance with its terms.

   b.   The execution, delivery, and performance by you of this Agreement and the consummation by you of the transactions contemplated hereby shall not, with or without the giving of notice, the lapse of time, or both, conflict with or violate (i) any provision of law, rule, or regulation to which you are subject, (ii) any order, judgment, or decree applicable to you or binding upon your assets or properties, (iii) any provision of your by-laws or certificate of incorporation, or (iv) any agreement or other instrument applicable to you or binding upon your assets or properties.

   c.   You are the sole and exclusive owner of Affiliate’s Licensed Materials and have the right and power to grant to us the license to use your trademarks in the manner contemplated herein, and such grant does not and shall not (i) breach, conflict with, or constitute a default under any agreement or other instrument applicable to you or binding upon your assets or properties, or (ii) infringe upon any trademark, trade name, service mark, copyright, or other proprietary right of any other person or entity.

   d.   No consent, approval, or authorization of, or exemption by, or filing with, any governmental authority or any third party is required to be obtained or made by you in connection with the execution, delivery, and performance of this Agreement or the taking by you of any other action contemplated hereby.

   e.   There is no pending or, to the best of your knowledge, threatened claim, action, or proceeding against you, or any affiliate of yours, with respect to the execution, delivery, or consummation of this Agreement, or with respect to your trademarks, and, to the best of your knowledge, there is no basis for any such claim, action, or proceeding.

19.   Confidentiality

During the course of your participation in the Program, you may receive business and financial information relating to Gura Gear or to the Affiliate Program that is not known to the general public ("Confidential Information"). Confidential Information includes, without limitation, product datafeeds, customer lists, referral fee percentages and pricing and sales information. You agree (a) that all Confidential Information will remain Gura Gear exclusive property; (b) that you will use Confidential Information only as is reasonably necessary for your participation in the Affiliate Program; and (c) you will not disclose Confidential Information to any individual, company, or other third party.

20.   Limitation of Liability

WE SHALL NOT BE LIABLE FOR INDIRECT, SPECIAL, OR CONSEQUENTIAL DAMAGES, OR ANY LOSS OF REVENUE, PROFITS, OR DATA, ARISING IN CONNECTION WITH THIS AGREEMENT OR THE AFFILIATE PROGRAM, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. FURTHER, OUR AGGREGATE LIABILITY ARISING WITH RESPECT TO THIS AGREEMENT AND THE AFFILIATE PROGRAM SHALL NOT EXCEED THE TOTAL REFERRAL FEE PAYMENT(S) PAID OR PAYABLE TO YOU UNDER THIS AGREEMENT WITHIN THE LAST SIX (6) MONTHS.

21.   Indemnification

You hereby agree to indemnify and hold harmless Gura Gear and its subsidiaries and affiliates, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys' fees) (any or all of the foregoing hereinafter referred to as “Losses”) insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of Affiliate’s Licensed Materials infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your site, including, without limitation, content therein not attributable to us.

22.   Independent Investigation

YOU ACKNOWLEDGE THAT YOU HAVE READ THIS AGREEMENT AND AGREE TO ALL ITS TERMS AND CONDITIONS. YOU HAVE INDEPENDENTLY EVALUATED THE DESIRABILITY OF PARTICIPATING IN THE AFFILIATE PROGRAM AND ARE NOT RELYING ON ANY REPRESENTATION, GUARANTEE, OR STATEMENT OTHER THAN AS SET FORTH IN THIS AGREEMENT.

23.   Governing Law

This Agreement shall be governed by the laws of the United States and the State of Utah, without reference to rules governing choice of laws. Any action relating to this Agreement must be brought in the federal or state courts located in Ogden, Utah, and you irrevocably consent to the jurisdiction of such courts. You may not assign this Agreement, by operation of law or otherwise, without our prior written consent. Subject to that restriction, this Agreement shall be binding on, inure to the benefit of, and enforceable against the parties and their respective successors and assigns. Our failure to enforce your strict performance of any provision of this Agreement shall not constitute a waiver of our right to subsequently enforce such a provision or any other provision of this Agreement.

24.   Disclosure for Legal Purposes

You hereby authorize us to disclose information pursuant to judicial and administrative proceedings, and in connection with law enforcement activities and as otherwise may be permitted by law, to law enforcement or government agencies if we believe the disclosure is necessary or appropriate. You also authorize us to disclose information if we believe the disclosure is necessary or appropriate in the event of an investigation of improper or illegal conduct in connection with your activities as an affiliate, such as fraud, misrepresentation, intellectual property infringement, or other activity that may put us at risk for liability. We will, whenever we believe reasonably possible, use our reasonable efforts to inform you if such information may be so revealed.

25.   Severability

If any term, clause or provision of this Agreement shall be deemed invalid or unenforceable for any reason, the remainder of this Agreement shall remain valid and enforceable in accordance with its terms.

26.   Waiver

Gura Gear failure to enforce your strict performance of any provision of this Agreement will not constitute a waiver of our right to subsequently enforce such a provision or any other provision of this Agreement.

27.   No Assignments

You may not assign this Agreement, by operation of law or otherwise, without our prior written consent.

28.   Survival of Provisions

The provisions of Sections 12, 14, 18, 19, 20, 21, 23, 25 and 28 hereof shall survive termination of this Agreement.

 

 

Rules Regarding Press Releases And Other Communications (Including All Communications On Your Website Or Via Other Media)

The following rules apply to any press release or other communication that you may issue in connection with your participation in the Program, as well as to any other promotion of your Website.

1.   Any communication must accurately identify that you are participating in the "Gura Gear Affiliates Program."

2.   Any communication must clearly and accurately describe the nature of your participation in the Gura Gear Affiliates Program. Your communication must not create confusion or misrepresent the nature of your or any other participant's participation in the Gura Gear Affiliates Program.

You may, without our prior consent, say the following in any communication: that you have become an Gura Gear Affiliate, and/or that you have joined or become a member of the Gura Gear Affiliates Program.

You must obtain our prior written consent to use any other description of your participation in the Gura Gear Affiliates Program or of the program itself, which we may give or withhold at our sole discretion. If you seek such consent, please submit the entirety of your proposed press release to us by email at affiliates@guragear.com for review.

 

Rules Regarding Other Website Promotion

1.   To protect the integrity of the reputation of our other affiliates as well as the Gura Gear brand name, you may not promote your Website via certain forms of indiscriminate advertising, commonly referred to as "spamming." Accordingly, you may not promote your Website via postings to non-commercial newsgroups or cross-postings to multiple newsgroups at once.

2.   Notwithstanding the foregoing, you may promote your Website via mailings to recipients who are already customers or subscribers to your Website's services, provided that the recipients have the option to remove themselves from future mailings and that you otherwise comply with all applicable laws of your jurisdiction. Further, you may promote your Website via newsgroup postings to newsgroups that specifically welcome commercial messages (when in doubt, consult the newsgroup FAQ or moderators to be sure that such a message is acceptable in that newsgroup).

3.   In all promotion, you must clearly represent yourself and your Website as entities independent from Gura Gear, Gura Gear's affiliated companies, the Gura Gear Website, and any of Gura Gear's affiliated companies' Websites.

4.   Generally, in any forum or media, you must honor the advertising practices and restrictions that are commonly considered acceptable by its readers.

Gura Gear, reserves the right at its sole discretion to modify the foregoing rules at any time. Gura Gear, reserves the right to take action against any person or entity that does not conform to these rules.

Rules Regarding Use of Our Trademarks

These guidelines apply to your use of the Gura Gear™, “For supreme fitness and well being” or other trademarks of Gura Gear (the "Trademarks") in materials which have been approved in advance by Gura Gear.

1.   You may use the Trademarks solely for the purpose authorized by Gura Gear.

2.   You may not alter the Trademarks in any manner. For example, you may not change the proportion, color, or font of the Trademarks.

3.   You may not display the Trademarks in any manner that implies sponsorship, endorsement by Gura Gear outside of your involvement in the Affiliates Program.

4.   You may not use the Trademarks to disparage Gura Gear, its products or services, or in a manner which, in Gura Gear's reasonable judgment, may diminish or otherwise damage Gura Gear's goodwill in the Trademarks.

5.   Each Trademark must appear by itself, with reasonable spacing (at least the height of the Trademark) between each side of the Trademark and other graphic or textual elements.

You acknowledge that all rights to the Trademarks are the exclusive property of Gura Gear, and all goodwill generated through your use of the Trademark will inure to the benefit of Gura Gear.

Rules Regarding Paid Search Listings

Many of our affiliates are now using paid search to generate commission. The goal of our paid search rules is to ensure that affiliates follow the most recent search engine guidelines in a manner that does not conflict with our paid search program.

1.   You may not represent you or your website as Gura Gear.

2.   You may not use or display www.guragear.com or any of our domains or variations thereof in either the copy/advertisement or the display URL. Variations include foreign country or other top-level domain extensions.

3.   You must follow common search engine guidelines, such as: (a) your display URL must match the ultimate actual destination URL; (b) you may not frame our website as a landing page; or (c) you may not create “redirects” or “jump pages” that immediately direct to our website.

4.   Direct Linking is prohibited.

5.   You shall not purchase or register search engine keywords, AdWords, search terms or other identifying terms (together, “keywords”) that include the word "Gura Gear" or any variations thereof for use in any search engine, portal, sponsored advertising service or other search or referral service. Specifically, this policy prohibits you from bidding on:

"Gura Gear" and any keyword string that includes this term. For example, "Gura Gear bags", "Gura Gear coupons", "Gura Gear and bag", "Gura Gear backpacks", “www.Gura Gear”, etc.;

Variations of Gura Gear trademarks: for example "Gura Gear com", "guragearcom", "www.Gura Gear", "gura-gear-com", "guragear+com", "www.guragear", "ww.Gura Gear", "wwwGura Gear", etc.; or

Any form of our trademarks or variation or misspelling thereof in connection with foreign country or other domain extensions.

6.   In addition to the foregoing, you must register or establish the following negative keywords with each search engine from which you purchase or register keywords “Gura Gear.”

7.   All promotions or claims reflected in your copy/advertisement must be accurate at any time that the ad is running.